MSH helps the Hain Celestial Group develop and manage an aggressive national expansion.

Hain Logo

The Challenge

  • Hain Celestial Group originated in 1993 as one of the first health & wellness focused consumer goods companies. It grew both rapidly and globally  through brand building and company acquisition. Over time this rapid growth hurt the brand and efficacy leading to a decentralized organization running as individual entities. A new leadership team was brought in to lead a critical transformation, around 4 core beliefs: strategically simplify the portfolio and organization, strengthen core capabilities, expand margin and cash flow, and reinvigorate profitable top line growth.
  • At the beginning of 2020, MSH Talent Solutions was engaged to help identify top marketing talent from entry-level to executive-level and has since expanded its scope to include Finance and HR across multiple locations. 

The Solution

  • Partnering closely with the company’s leadership team, including the CEO, CMO, and CCO, MSH assisted Hain with building a robust Packaged Talent Solution to attract best in class talent. 
  • MSH dedicated a team to centralize the recruitment process and implement a talent acquisition strategy focused on employment branding, talent pipelining and standardizing the selection process.
  • In addition, MSH partnered with HR leaders to implement a unique and compelling Employee Value Proposition to get candidates excited and motivated by the Hain brand.

The Results

  • MSH developed and led a robust recruitment effort to support national expansion across key areas of marketing and branding.
  • MSH built extensive employment branding collateral, customized reporting, and a market talent acquisition strategy that resulted in:
    • 30+ direct hire placements supporting the marketing transformation
    • 15+ placements in the finance &accounting department
    • Reduced TTF to 45 days
    • Developed a consistent employee value proposition across social channels
    • 30% cost savings compared to typical agency costs